Three early conversations inside this network, all in the last thirty days.
Here to show what kind of conversation this list produces on its own.
Digital fitness across health clubs, international, founder and CEO known personally. He wants relationships, not production: interviews, promotion, amplification and growth run by someone else while he works the room.
Early interest; he asked to pick it up again in a couple of months. Nothing agreed.
Kelly and Juliet Starrett. Long-standing, deeply respected longevity and performance show with a large following. They want to sit inside a collective that can sell their audience and brand on authority rather than cost per thousand.
Receptive to the idea in principle. No terms discussed.
A founder who wants a show for her personal brand and none of the machinery. Strategy, launch, production and marketing on our side.
A first working conversation is scheduled in the next 45 days.
Three different deal shapes surfaced in a single month, with no outbound effort. Phase B only needs a small number of conversations like these to convert.
Nothing here is signed, and none of it is counted in the plan. These are printed as context for why we are confident the inputs for Phase B exist and are reachable without acquisition spend.
One industry, five rooms, and a relationship in each of them.
Hover any show for the relationship. Hover a cluster to isolate it. Two of these are already ours and already on the operating system.
The anchor. Nine years, 540+ episodes, $5.3K a month of sponsorship on 3,700 downloads.
A relationship inside every layer of the buyer.
| Cluster | Shows | The door it opens | Where the money in that room moves |
|---|---|---|---|
| Operators | 14 | Owners, multi-site operators and the people who sign the contract | Equipment, member software, payments, staffing and service vendors |
| Trade and associations | 8 | Associations, certifying bodies, event stages and incumbent written trade | Category sponsorship, event spend and the legitimacy budget |
| Coaching and performance | 16 | Coaches and trainers who get recommended to end consumers | Supplements, wearables, certifications and coaching software |
| Science and longevity | 11 | Clinicians, researchers and longevity and precision-health operators | Diagnostics, GLP-1 adjacent services and clinical longevity |
| Tech and capital | 4 | Fit-tech founders, SaaS platforms, private equity: acquirers and acquired | Venture and PE deal flow, platform go-to-market budget |
Every show on the map, and who we know there.
Reproduced in full rather than as a selected highlight, because a curated version of this list would prove less than the whole one does.
- Sweat Success · Michael Benso
- PLYN GLTY · Brandon Cullen
- Fitness Business School · Pat Rigsby
- WTF Gym Talk · Stu Brauer
- Fitness Business Podcast · JT Tamsett
- The Fitcarma Podcast · Barry Kostabi
- Top Rated Gym · Andrew Cvijovic
- Business For Unicorns · Michael Keeler
- Business of Boutique Fitness · Rachel Curto
- Fitness Business Money Coach · Billy Hofacker
- UpFlip Podcast · Jenna Garvin
- In The Zone · Garrison Roy
- Athlete to Entrepreneur · Rob
- Fitness Business Asia Podcast · Jack Thomas
- HALO Talks · Pete Moore
- Health & Fitness Assoc. · Katie Phillip
- Club Solutions Magazine · Rachel Chonko
- Society Pod · Jessica Yarmey
- All Things Fitness & Wellness · Krissy Vann
- NASM · Eric Sorenson
- David Meltzer · Colleen Maloy
- Future of Fitness · Eric MalzoneOurs
- Barbell Shrugged · Casie Garner
- Physical Preparation Podcast · Mike Robertson
- Youth Fitness Podcast · Jeff & Mikki Martin
- Wits & Weights · Phil Pape
- Strength Connection · Mike Kurkowski
- LIFTS · Wendy De Knoop
- Strength Chat · Steven Cuthbert
- Train With The Best · Chris & Craig
- Two Fit Crazies · Christine Conti
- World of Martial Arts · Will Henshaw
- Purpose Driven Movement · Tarek Chouja
- The Ready State · Kelly & Juliet Starrett
- Savage Perspective · Robert Sikes
- The Superhuman Blueprint · Drew Griesel
- The Super Human Life · Frank Rich
- Optimal Performance · Sean McCormick
- The DNA of Things · Dr. Jeremy KoenigOurs
- Creating A New Healthcare · Zeev Neuwirth
- Live Long & Master Aging · Peter Bowes
- Optimal Aging · Jay Croft
- Bo Knows Health · Dr. Bo Babenko
- Bioinsights · Marcelo Aller
- 90% Healthy · Don Moxley
- Mile 40 · Bishoy Tadros
- Finding Genius · Richard Jacobs
- Wellness Your Way · Dr. Megan Lyons
- BiOptimizers · Wade Lightheart
- This Feature Will Save Us · Marco Benitez & Jonas Dücker
- Wexer Podcast · Paul Bowman
- SaaS Fuel · Jeff Mains
- The Private Equity Podcast · Alex Rawlings